Mayor and Merchants Encourage Other Communities to Step Up Their Support of Our Veterans By Joining MVP Network

EDMONDS, Washington— February 29th, 2012 – How are you spending your extra day this Leap Year? Merchants and city leaders in Edmonds, Washington, are showing their appreciation for our Veterans’ service to our country by launching a year-round, city-wide discount program for veterans and service members with a special ceremony on Leap Day, February 29th, at Noon in front of City Hall (121 5th Ave. N., Edmonds, WA 98020).

The first of its kind Military Veterans Promotions network – or MVP – is coordinated by Edmonds-based Operation Military Family, the Edmonds Chamber of Commerce, Downtown Edmonds Merchants Association and City of Edmonds Mayor Dave Earling. Participating merchants can register online at, click on “MVP.” There, merchants will find a printable flier to be placed in their store windows to indicate their business offers special military discounts as a member of the MVP network. Each merchant determines their own discount or promotion to be offered to their Veteran customers.

“As an organization dedicated to better supporting our military families, we are proud to be part of a city that’s so dedicated to its Veterans,” says Operation Military Family founder Michael Schindler. “And we’re grateful to the Edmonds merchants who are helping our military families stretch their dollars a little further at a time when unemployment rates among Veterans are often more than double those of the civilian community.”

“We‘ve all been wondering how we can better honor and support our Veterans and returning troops, especially in this tough economy,” says Edmonds Mayor Dave Earling. “When Operation Military Family suggested launching a year-round, town-wide Veterans discount program, we jumped at the opportunity – and hope we can encourage our fellow communities to do the same.“

By registering for the MVP network online, merchants allow service members to see participating MVP members before they travel to Edmonds, and the MVP sign in store windows offers an easy way for window shoppers to recognize participating merchants.

“We want our Veterans to know Edmonds is here for you – every day of the year,” says Executive Director of the Edmonds Chamber of Commerce Jan Vance. “We hope our MVP network will demonstrate our gratitude for their service and our desire to support our military families as best we can.” Join the MVP network now.

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About Operation Military Family

Operation Military Family ( was founded in 2007 in Edmonds, WA, by Navy veteran Michael Schindler, who wrote the book “Operation Military Family” to help service members battle-ready their relationships for the stress of deployment. OMF’s mission is to enrich and strengthen service members, veterans and their families through a collaboration of companies, experts, veterans, service members and family members who share the sole goal of driving down the military divorce rate, reducing the military suicide rate and strengthening the military family by better connecting veterans to the critical services available to them. OMF’s product VAPP (the Veterans App) also provides a cloud-based mobile and web application with self-service ERP capabilities to intelligently help service members, veterans and their families engage critical services, benefits and resources during life’s transitions – anywhere, any time.

For more information contact:
Carolyn Douglas
Operation Military Family – Chief Communications Officer
[email protected]

Jan Vance
Edmonds Chamber of Commerce – Executive Director
[email protected]

Carolyn LaFave
Office of the Mayor – Executive Assistant to the Mayor
[email protected]